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This month we have launched a collection of New Zealand music videos. It’s a collection that has been months in the making – a lot of selection, rights clearances and tracking down videos were involved in getting it all together.
A selection of 80 New Zealand clips was put live on June 2, with more to come.
Broadcaster and Kiwi music fan – former TV3 and C4 (retro show Flashbacks) host – James Coleman kicked off music videos on NZ On Screen by curating a choice selection of clips for the site. He says this was a highly enjoyable but daunting task. “We’ve never had the big budgets for music videos that overseas artists enjoy, but we’ve had an admirable DIY resourcefulness within our budgetary limitations, and this has produced a stash of stunning clips.
“Because NZ On Screen exists to showcase and celebrate the NZ screen industry, I’ve chosen the music videos based on the concept, execution and impact of the clip itself, quite apart from the success of the song. Having said that, most of our top artists are represented in the collection.
“The oldest title in the collection is Len Lye’s ‘Swinging the Lambeth Walk‘ from 1939, which was something of a proto-type music video. Then there’s The Swingers from the early 1980s, through to recent gems for Gin Wigmore, Tiki Taane, Hollie Smith and Midnight Youth.”
NZ On Screen Content Director Irene Gardiner says the new music video collection is just the start, many more will be added to the site in the coming months.
“This is a very exciting development for us. Music video is an important part of our screen industry. It’s the place where a lot of our top directors and other crew members got their start, and many still return to music video from time to time for the creative outlet it provides. As well as a calling card for the band and creative team behind the clip, it’s also a sophisticated art-form in its own right.
NZ On Screen is very grateful to the music video directors, artists, and record companies for their help in clearing the videos for inclusion on the website.
Take a look – music videos, on NZ On Screen.
In a lovely story by TV3’s Nightline last night, it was announced that NZ On Screen has music videos online for free!
Well they were almost right, we are going to have music videos online, and they will be free – but they’re not there yet.
James Coleman has been collating a selection of fine NZ music videos through the ages and we’ll have them up in the last week of May – so stay tuned! You can join our mailing list or follow our Twitter feed to keep updated with our progress 
